YouTube will pay $100 million to creators using its TikTok competitor

YouTube will pay $100 million to creators using its TikTok competitor


YouTube Shorts. | Image: YouTube

YouTube plans to pay $100 million to creators who use YouTube Shorts, its TikTok competitor, throughout the next year. The goal is to encourage creators to pick up and continually post to its new service, which doesn’t otherwise give creators a built-in way to make money.

Exactly how much creators can earn is still up in the air. YouTube says that it’ll reach out to creators on a monthly basis, looking for people with the most engagement and views. “Thousands” of creators could get paid each month, YouTube says, and basically anyone who posts to Shorts is eligible. The one caveat is that their videos have to be original content, and, of course, abide by YouTube’s community guidelines.

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