Xiaomi overtakes Samsung to take top spot in European phone shipments in Q2 2021

Xiaomi overtakes Samsung to take top spot in European phone shipments in Q2 2021


The Xiaomi Mi 11 offers similar features to Samsung’s S21 ultra for much less money. | Photo by Sam Byford / The Verge

Chinese smartphone maker Xiaomi is continuing to post solid growth. After overtaking Apple as the number two smartphone vendor in the world in the second quarter of 2021, it’s now become the top seller in Europe for the first time, according to new figures from Strategy Analytics.

Xiaomi overtook Samsung to take the top spot in Europe, with 12.7 million phones shipped in Q2, up 67.1 percent year-on-year. Samsung’s shipments fell 7 precent in that same period to 12 million units, though the Korean company remains the world’s biggest phone vendor.

Overall smartphone shipments in Europe increased in 2021 thanks to post-COVID recovery, say Strategy Analytics’ researchers, with Apple also showing decent growth. The iPhone maker was up 15.7…

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