ViacomCBS announces partnership with Wattpad to adapt originals
Wattpad has long been a pipeline bringing content adaptations of stories by emerging writers to streaming services like Netflix and Hulu. Now, ViacomCBS and Wattpad’s studio arm are teaming up to spin out a slate of original series from successful titles on Wattpad and Webtoon.
Wattpad has been a story springboard for streaming services for years — The Kissing Booth and the After franchises are two notable examples — in part because Wattpad is able to mine a trove of internal data about how readers are interacting with stories and what specific kind of storytelling they return to. That can easily translate to hit franchises for services hungry for new original content, particularly for content that appeals to younger viewers. (After, for…