Uber is buying alcohol delivery service Drizly for $1.1 billion
The eventual plan is for Drizly’s marketplace of beer, wine, and liquor to be integrated into the existing Uber Eats application, giving Uber users a one-stop shop for both food and drink deliveries. The existing Drizly app will stick around, though.
Drizly is effectively an online delivery storefront for existing local liquor stores. The company partners with local sellers and then enlists delivery drivers — similar to Uber Eats — to handle the delivery. The service is now available in over 1,400 cities across the United States.