Twitter wasn’t built for spoilers
Spider-Man: No Way Home hit theaters today, which means that (of course) Twitter was immediately flooded with spoilers for the latest superhero flick. The problem isn’t a new one: people either intentionally or inadvertently spoiling major twists and turns in big films or TV shows is inherent to the idea of surprise reveals in media. And it’s only grown as Twitter (and to a larger extent, the entire internet) has been around and entwined with the hype cycles of these movies.
But No Way Home’s spoiler-palooza does highlight just how poorly Twitter’s design handles spoilers and sensitive information.
Facebook and Instagram tend to limit your reach to whoever you follow or are friends with. YouTube and TikTok leave you to the mercy of…