Twitter politely asks you to protect its targeted ad dollars in new iOS 14.5 prompt

Twitter politely asks you to protect its targeted ad dollars in new iOS 14.5 prompt


Illustration by Alex Castro / The Verge

As part of iOS 14.5, Apple’s App Tracking Transparency forces developers to ask permission for something they used to be able to do for free: track iOS users. Today, Twitter is joining the ranks of other developers and adding a prompt that asks users to enable tracking on iOS (via MacRumors).

Twitter’s main justification for listening to its request is straightforward — having the feature enabled allows it to serve “better” ads. The company includes a link to settings so you can make those changes, but read Twitter’s explanation before you decide:

Keep ads relevant to you by allowing Twitter to track data from other companies on this device, like apps you use and websites you visit.

The company also includes a link to a support post in…

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