Twitter buys into newsletters with Revue acquisition
Twitter is acquiring Revue, an email service that lets writers publish newsletters. The move allows Twitter to capitalize on its user base of writers, journalists, and publications that regularly use the service to reach readers and grow their audiences.
“With a robust community of writers and readers, Twitter is uniquely positioned to help organizations and writers grow their readership faster and at a much larger scale than anywhere else,” explains Twitter product lead Kayvon Beykpour. “Our goal is to make it easy for them to connect with their subscribers, while also helping readers better discover writers and their content.”
Twitter’s acquisition of Revue also places it in direct competition with Substack, a rival email newsletter…