Twitch launches a dedicated ‘hot tubs’ category after advertiser pushback

Twitch launches a dedicated ‘hot tubs’ category after advertiser pushback


A screenshot of Twitch’s new hot tubs category.

Twitch is launching a dedicated category for hot tub streams after claiming that it has received pushback from advertisers and viewers about how the trend has taken over the platform. The new “Pools, Hot Tubs, and Beaches” category is meant to let creators stream what they want, while also giving Twitch advertisers a more convenient way to prevent ads from running on streams that they don’t approve of.

Earlier this week, Twitch pulled advertising from some hot tub streamers without warning. In a statement sent to The Verge today, the company said that was a mistake. “We did not alert impacted creators at the time, and we should have–our creators rely on us,” a spokesperson said. Twitch said the ads were suspended at advertisers’ request…

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