Today I learned BMW charges extra for a ‘don’t blind other people’ software update
When you typically think of luxury car features, do you envision rich leather seating and extravagant trim? Advanced cruise control and intelligent self-parking? Whatever you’re imagining, I’m betting “dim my headlights so I don’t blind other people” isn’t it.
But not only has BMW used its “High Beam Assistant” as an upsell for well over a decade, it’s also charging drivers extra to unlock the safety feature that’s already built into their cars — by buying it as an over-the-air software update.
For reference, this is the original pop up message I got on the system -…