Today I learned BMW charges extra for a ‘don’t blind other people’ software update

Today I learned BMW charges extra for a ‘don’t blind other people’ software update


Photo by Amelia Holowaty Krales / The Verge

When you typically think of luxury car features, do you envision rich leather seating and extravagant trim? Advanced cruise control and intelligent self-parking? Whatever you’re imagining, I’m betting “dim my headlights so I don’t blind other people” isn’t it.

But not only has BMW used its “High Beam Assistant” as an upsell for well over a decade, it’s also charging drivers extra to unlock the safety feature that’s already built into their cars — by buying it as an over-the-air software update.

Apparently, this has been going on for nearly two years, but Car Magazine editor Jake Groves brought it to my attention for the first time this week in this viral tweet:

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