TikTok will no longer let people opt out of personalized ads

TikTok will no longer let people opt out of personalized ads


Illustration by Alex Castro / The Verge

TikTok will soon make personalized ads mandatory, meaning you’ll start getting ads in the app based on the kind of content you engage with, whether you want them or not.

Image: TikTok

TikTok’s notice about ad changes.

The app currently has a setting that allows users to choose whether they’ll be served ads based on their activity within the app. “Starting April 15,” reads a notice shown when opening the app, “your settings will change and the ads you’ll see may start to be based on what you do on TikTok.”

People will still be able to control whether TikTok personalizes ads based on data pulled from other apps and websites. The change in TikTok’s privacy settings reflects the way ads already operate on many…

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