TikTok will let creators add mini apps to videos
TikTok is announcing a new feature that will let users embed mini apps, called Jumps, into their videos. For example, if someone is making a cooking video, they could embed a link to the recipe app Whisk, which would allow viewers to pull up a recipe sheet inside of TikTok with the tap of a button. The feature is currently being tested, with only a select group of creators having the ability to embed a Jump into their videos, but TikTok says it will be rolling out the feature after more testing.
When watching a video with a Jump, viewers will see a button near the bottom of the screen, which will then open the content on a new screen within TikTok. Creators making a video will be able to choose a Jump to add and will then be able to…