TikTok parent ByteDance has begun selling the video app’s AI to other clients

TikTok parent ByteDance has begun selling the video app’s AI to other clients


TikTok’s parent company has started selling its AI to other companies | Illustration by Alex Castro / The Verge

ByteDance, the Beijing-based parent company of video sharing app TikTok has started selling TikTok’s AI to other companies, the Financial Times reports (may require subscription). The company has a new division called BytePlus, and according to its website, its client list already includes US fashion app Goat, Singapore travel site WeGo, Indonesian shopping app Chilibeli, and India-based social gaming platform GamesApp.

TikTok’s recommendation algorithm is a huge part of what has made it so popular. Essentially, the way you interact with the app affects what videos it will recommend to you. The company explained in a blog post last year how its ForYou feed determines what videos to serve a given user. Its recommendations are based on…

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