TikTok considers monetization and creator retention in judging recommendation algorithm

TikTok considers monetization and creator retention in judging recommendation algorithm


Illustration by Alex Castro / The Verge

TikTok’s much-vaunted video algorithm is designed around two things: getting users to stick around and getting users to come back. That’s according to a report in The New York Times, which reviewed a leaked copy of an internal TikTok document summarizing how the system works. The report offers a rare look into one of the most discussed algorithms in tech right now, and it reveals some considerations — like retaining creators and ensuring they make money — that may not be obvious choices when building a video feed meant to keep viewers tuned in.

To keep users watching and coming back, TikTok considers four main objectives, according to the Times: user value, long-term user value, creator value, and platform value. One way that plays out…

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