This week in audio: podcast ads gone wrong and the news you missed
Hello and welcome to 2022. It remains winter, y’all. I haven’t seen the sun in seemingly weeks, but we’re pushing through, surviving on podcast news for warmth and cheeriness.
Now, let’s get to the news. There’s not a ton to discuss today, but I do have a new report that I’m excited to share with you all. Let’s start there.
EXCLUSIVE: Podcast ads gone wrong
This morning, I published a story on The Verge about the ongoing push to make programmatic advertising work in podcasting and the struggles podcasters are already experiencing. The idea behind the transition is to allow advertisers to easily and automatically bid on podcast ad inventory and have those ads targeted against specific audiences. This is why we’ve seen podcast platforms…