The new pro football NFT marketplace has a name: NFL All Day
It has been less than a year since NBA Top Shot served as an introduction for many sports fans into the world of NFTs, and now the NFL is lining up a similar arrangement. In September, the league announced a partnership with the company that runs Top Shot, Dapper Labs, and now we know the name of the service that will distribute the video highlight clips that make up the “Moments” that become NFTs: NFL All Day.
This effort is separate from the Ticketmaster-powered NFTs that the NFL is tying to selected games this season (like the Lions’ annual Thanksgiving appearance on national TV), but launching the branding now doesn’t feel like a coincidence. There will be many blockchain and NFT discussions amongst family members on Thursday,…