The days of knowing how big a movie is are seemingly over in a streaming-first era

The days of knowing how big a movie is are seemingly over in a streaming-first era


Last week, Billie Eilish: The World’s a Little Blurry debuted on Apple TV Plus. The documentary became the “biggest hit title for young adult audiences that Apple has had so far across its slate of films and TV series,” according to Deadline, drawing a “record-breaking 33 percent new viewers to the service.”

Sounds impressive, right? It would if Apple provided any kind of context for declarations like “biggest hit” and “record-breaking” subscriber adds. Instead, we’re left wondering:

  • How many subscribers does Apple TV Plus have currently?
  • How many people actually watched Billie Eilish: The World’s a Little Blurry?
  • How many of those new subscribers are on free Apple TV Plus trial plans?
  • How do those viewership numbers and subscriber…

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