T-Mobile’s new prepaid offer is a direct play for the Boost customers it sold to Dish
T-Mobile is introducing a new prepaid promotion with incentives for customers on other prepaid MVNOs to switch to Metro by T-Mobile, including waiving switching fees, a discount on an unlimited plan with 5G, and a trade-in offer for a new 5G phone. In other words, it’s doing exactly what it told regulators it wouldn’t do when it acquired Sprint a year ago.
The US wireless market is lousy with 5G phone trade-in offers and 5G plan upgrades these days, but this one stands out in its direct pitch to lure Boost Mobile customers to T-Mobile’s prepaid brand — the same customers it was ordered to sell to Dish network with the intention of setting the company up as a fourth wireless carrier to replace Sprint. It’s also what Dish warned might be…