Surprise! Facebook’s climate denial problem got worse this year

Surprise! Facebook’s climate denial problem got worse this year


Climate activists target Facebook with ice protest in front of the US Capitol, on November 4, 2021 in Washington D.C, United States. Activists bring 5000lb iceberg to have it melt in front of the United States Capitol to protest Facebook’s role in promoting climate misinformation. | Photo by Yasin Ozturk/Anadolu Agency via Getty Images

As world leaders scramble to forge global agreements in Glasgow this month in a last-ditch effort to avert the worst of the climate crisis, there’s a threat to meaningful climate action lurking on social media. Climate denial on Facebook has gotten even worse this year, according to a new study led by climate advocacy group Stop Funding Heat and the Real Facebook Oversight Board, a watchdog group made up of academics, journalists, and activists. It’s evidence that Facebook’s efforts to stomp out lies about climate change are failing, the study’s authors say.

Reactions, comments, and shares per post from Facebook pages and groups dedicated to spreading climate misinformation jumped a whopping 77 percent since January, the report found….

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