Spotify wants to make the yearly Wrapped experience more than a once a year thing
Spotify loves when people share its annual Wrapped music breakdown on social media, so it’s making that more of a year-round treat. The company is announcing a new digital experience today called Only You, which will give users personalized playlists in a shareable form. The in-app experience will give users a variety of playlists and data insights based on their music listening habits, and a new feature called Blend will let two friends automatically merge their musical tastes into a playlist.
Among the new experience highlights is “Your Dream Dinner Party,” which lets users pick three artists they’d invite to a dinner party with Spotify making a mix for each artist. Another is “Your Artist Pairs,” which highlights unique pairings that…