Spotify is launching its own Clubhouse competitor
Spotify has invested heavily in prerecorded podcast content, and now, the company is looking to host live audio conversations. The platform announced today that it’s acquiring Betty Labs, the company behind the live sports audio app Locker Room. Spotify didn’t disclose how much it spent on the purchase.
As a result of the acquisition, Locker Room will temporarily be removed from the App Store and will relaunch in the future on both iOS and Android under a different name and with a broader focus on music, culture, and sports content. Spotify says it sees live audio as ideal for creators who want to connect with audiences in real time, whether that’s to premiere an album, host a question and answer session, or possibly even perform.