Snapchat adds ‘challenges’ with cash prizes to its TikTok competitor

Snapchat adds ‘challenges’ with cash prizes to its TikTok competitor


Snapchat’s Spotlight Challenges | Image: Snap

Snapchat is adding another way for creators to earn cash. The app is launching a feature called Spotlight Challenges, which will reward a handful of creators each week for making videos using specific Lenses, doing certain activities, or playing a chosen sound inside the app’s TikTok competitor, Spotlight.

Around three to five creators will be awarded cash for each challenge, with the winners being chosen from among the most-viewed eligible videos. Snap says the minimum payment will be $250, but prizes will “typically range from $1k to $25k.” There’ll be multiple challenges every week.

The challenges offer a new way for Snap to incentivize users to make videos for…

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