Snap says its TikTok competitor already has 100 million monthly users

Snap says its TikTok competitor already has 100 million monthly users


Illustration by Alex Castro / The Verge

Snap says its TikTok competitor, Spotlight, had 100 million users in January 2021, just two months after it launched. The figure would suggest a surprisingly successful debut for the service, which has taken over the far-right tab inside of Snapchat.

TikTok likely still has a significant lead on the new service, though. TikTok said it had 100 million monthly users in the United States alone as of June 2020, and signs suggest the app has only continued to grow since then. (On the other hand, Instagram’s leader has said he’s “not yet happy with” Reels, its shortform video competitor.)

Snap has put a lot of money behind Spotlight in order to help the section catch on. The company promised to give away $1 million per day to creators for more…

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