Samsung’s CES 2022 showcase includes a metaverse experience we didn’t ask for
On the first day of CES 2022, Samsung opened up the virtual doors to its My House metaverse experience. The company built a customizable digital home accessible through the Zepeto app — a metaverse platform. With the number of COVID-19 infections reaching new highs, many companies pulled out or downsized their physical presence for CES this year — making virtual options like livestreaming a booth from a phone or, in this case, a metaverse booth, alternative ways to share products.
The problem is, no one asked Samsung for this metaverse experience. Especially not the target audience the company’s press release stated this is for — millennials and zoomers. Just take a look…