Roku’s Quibi content has a new, original name

Roku’s Quibi content has a new, original name


Photo by Amelia Holowaty Krales / The Verge

Roku is officially getting into original content. The set-top box maker announced Roku Originals, a new brand, in a press release today. Roku says it will debut over 75 original series and films this year on its free, ad-supported network, The Roku Channel. Quite a few of these original new shows will come from the Quibi library of content Roku got in a fire sale in January 2021.

Earlier this year, Protocol spied a job listing that suggested Roku would be investing in original content beyond the Quibi stuff it now owns. Free, ad-supported content is still a relatively new but growing area in streaming. Peacock, Paramount Plus, and even Plex have all had some success wooing viewers with totally free stuff they can watch on their set-top…

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