Ring and Blink: Conglomeration not consolidation

Ring and Blink: Conglomeration not consolidation


Ring’s founder Jamie Siminoff announced a new video doorbell this week, from another company. | Image: Blink

In December 2017, Amazon spent $90 million to acquire Blink, a Kickstarter-funded startup that developed a super energy-efficient chip to power its battery-operated smart home security cameras. In January 2018, Blink announced its first video doorbell. The next month, Amazon dropped a cool billion on Ring, a smart home security camera company known for essentially inventing the video doorbell. The writing was on the wall for Blink. It seemed apparent to industry analysts that it had been snapped up for its innovative tech, which surely would be pumped into the bigger, badder Ring.

Fast forward three years, and Ring’s founder, Jamie Siminoff, walks out onstage at Amazon’s latest hardware bonanza event and announces Blink’s first-ever…

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