Rejoice! Amazon’s new app logo isn’t another icon in a white box

Rejoice! Amazon’s new app logo isn’t another icon in a white box


Image: Apple’s App Store

It looks like Amazon is rolling a new app icon on iOS, and unlike countless other recent app redesigns, it isn’t just a logo dropped inside a white background! Rejoice! The new icon cleverly takes cues from perhaps Amazon’s most recognizable “product” — its shipping boxes and their bright blue tape.

Here it is — in the app’s listing on Apple’s UK App Store. (There are afewotherreports of others seeing the icon on their devices as well.)

Whoever worked on this new app design, which will be instantly recognizable on your home screen, deserves a raise.

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