Qualcomm is updating its Snapdragon branding to try and simplify its chip names
Qualcomm has announced some key changes to how it brands its Snapdragon chips, including a shift away from the three-digit numbering system it’s been using to differentiate between its products for years. The news comes ahead of the company’s expected next-gen flagship chip debut at the Snapdragon Tech Summit on November 30th.
To start, Snapdragon will now exist as a standalone brand, separate from the “Qualcomm” brand (which won’t be showing up as much on its chips). It’s a direction the company has started moving in earlier this year (the Snapdragon 888 Plus badge, for example, notably lacked the word “Qualcomm”), but today’s news solidifies that plan going forward.