PSA: T-Mobile will start sharing customer info with advertisers unless you opt out

PSA: T-Mobile will start sharing customer info with advertisers unless you opt out


T-Mobile will soon start sharing certain customer data with marketers to provide more relevant ads. | Illustration by Alex Castro / The Verge

T-Mobile will soon put a new privacy policy into effect that will allow it to share certain kinds of customer information with third-party advertisers. Starting on April 26th, 2021, all customers will be automatically opted in to the new program, as spotted by The Wall Street Journal. Customers who don’t want to participate will need to manually opt out using their accounts’ privacy tools.

T-Mobile’s new policy is no different than AT&T or Verizon’s. This is an about-face for former Sprint customers, however. T-Mobile acknowledges in its announcement of the policy change that Sprint offered a similar opt-in service rather than an opt-out one.

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