Pokémon Go is still incredibly relevant
Even though Pokémon Go is turning five years old this week, it’s still going strong with upcoming events, some notable fans, and what appears to be a whole lot of profit. It looks like Niantic’s Pokémon Go brought in over $5 billion since its launch in July of 2016, averaging around a billion dollars per year, according to Sensor Tower analytics. The game started out as a viral sensation but has obviously had staying power over the five years that it’s been around. Sensor Tower claims that Pokémon Go players spent $1.3 billion in 2020, besting its record-setting 2019 revenue by around $400 million.
Sensor Tower’s data seems to indicate that the game not only survived the pandemic, but came out stronger. It’s a bit surprising, at least…