‘Pixel Pass’ is Google’s rumored response to Apple One

‘Pixel Pass’ is Google’s rumored response to Apple One


Image: Google

Google seems poised to announce a new subscription bundle called “Pixel Pass,” which would combine a new Pixel device with an extended warranty and premium subscriptions for several Google services. The unconfirmed bundle has been detailed in a leaked image published by Brandon Lee. It’s unclear how much Pixel Pass would cost, but the documents suggest it will be sold via Google Fi and the Google Store alongside the purchase of a Pixel device.

As Lee notes, Pixel Pass appears to combine elements of Apple’s iPhone Upgrade program (which offers an iPhone via monthly subscription payments alongside an extended warranty) and its Apple One subscription services bundle. Pixel Pass could be pitched as a way to simplify access to all these…

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