Pinterest bans weight loss ads due to eating disorder concerns
Pinterest said Thursday it is updating its ad policies to “prohibit all ads with weight loss language and imagery.” The company said in a blog post that it developed its new policy with guidance from the National Eating Disorders Association (NEDA), whose research shows there has been a rise in eating disorders and unhealthy eating habits in young people during the pandemic.
“Pinterest is the place people come for inspiration to create life they love,” the blog post reads. “It’s where everyone belongs—regardless of body shape or size. We’re empowering Pinners to plan for a summer and beyond without weight loss ads, so they can focus on what matters most.”
The company claims it is the “only major platform to prohibit all weight loss…