Peloton really wants you to know that what happened to Big isn’t because of its bike

Peloton really wants you to know that what happened to Big isn’t because of its bike


A Peloton Bike was at the center of a shocking plot twist in HBO’s Sex and the City reboot. | Photo by Amelia Holowaty Krales / The Verge

The punches keep coming for Peloton. Its treadmills were recalled after a series of injuries and a child’s death, people are returning to gyms, and now — spoiler alert — its stock is down 11 percent overnight after its iconic Bike was a key part of a major character’s death in the inaugural episode of And Just Like That…, HBO Max’s new Sex and the City reboot. However, Peloton is now saying its product isn’t to blame — it’s extravagant living.

Spoiler warning: the following discusses a major plot point from the first episode of And Just Like That…

The brouhaha centers around the death of Mr. Big (Chris Noth) following a 45-minute Peloton class led by fictional instructor Allegra (who is portrayed by actual Peloton instructor Jess…

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