Peloton is spending millions to fix its months-long shipping delays
Laura Sneade Jordan’s Peloton journey sounds like many others’. She and her husband had been thinking about buying the company’s connected bike throughout the COVID-19 pandemic, but they finally decided to buy the $1,895 machine at the end of November in order to have it by Christmas. When they ordered, Peloton said the bike would show up on January 12th — after Christmas, but close enough, they figured. They bought themselves cycling shoes while they waited the seven weeks.
But five days before the set delivery date, Peloton emailed the couple a generic message to say they’d have to keep waiting. The bike had been delayed by seven more weeks. The company hasn’t offered them a discount or even a thorough explanation for a delay.