Paramount Plus, ViacomCBS’s new rebranded version of CBS All Access, launches on March 4th
ViacomCBS is set to relaunch its CBS All Access service as Paramount Plus on March 4th, with a special event to introduce the new streamer on February 24th, the company announced today.
The service will also launch in Latin America on March 4th, followed by the Nordics on March 25th and Australia in mid-2021. The version of CBS All Access that is currently available in Canada will rebrand to Paramount Plus on March 4th, with an expanded offering being made available to subscribers later in the year. To better introduce Paramount Plus, and give a more comprehensive look at ViacomCBS’s overall streaming portfolio (that includes Pluto TV and Showtime’s OTT service), the company will host a two-hour event on February 24th following the…