Paramount Plus is trying to make its shows go viral with new Twitter partnership

Paramount Plus is trying to make its shows go viral with new Twitter partnership


Paramount Plus

Paramount Plus has announced a new partnership with Twitter centered around better promoting its exclusive shows and events, in addition to hosting three Twitter Watch Parties with fans for “select highly-anticipated original series.”

Or, more practically speaking, Paramount Plus would really, really like its shows to be viral on Twitter, with the kinds of trending topics and engagement that ultra-popular shows like HBO’s Succession enjoy on a weekly basis. And what better way to be popular on Twitter than to cozy up to Twitter directly?

A lot of this deal is deeply boring stuff, things like granting major Paramount Plus shows “Twitter marketing support and brand sponsorship sales rights via Twitter’s Amplify program.” ViacomCBS will…

Continue reading…

Source:

This post was originally created on this site & curated for Mamizi members