Paramount Plus is proof we’ve hit peak streaming

Paramount Plus is proof we’ve hit peak streaming

Something my mom said about the recent streaming landscape stuck with me while watching a three-hour event for Paramount Plus.

“I’m sometimes searching on Netflix, Amazon Prime Video, [and] HBO when I’m bored, and I often am, and I still can’t figure out what I want to watch,” she said. “Maybe too much choice isn’t always good!”

Companies like ViacomCBS, Disney, Apple, Amazon, NBCUniversal, WarnerMedia, and even Fox would say otherwise. They’re in the midst of pivoting to a streaming-first or streaming-focused strategy, figuring out their way into the world with individual platforms — many of which come with a plus sign at the end. More, the plus sign signals; more, more, more. Paramount Plus is just the latest, and arguably the last,…

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