New test brings Reels to Facebook in the US
Facebook in the US is going to look slightly more like TikTok for some users. Today, the company announced that it’s testing Facebook Reels stateside, which will bring the short-form, TikTok-like videos to the platform. These will show up for some users in the News Feed and within Groups, where people can watch them together. (The company is already testing this in India, Mexico, and Canada, and the US limited rollout is just an extension of that test.) As part of this test, Instagram users will also be able to cross-post their reels to Facebook.
People can watch and create reels from the Facebook app, and the feature is designed to give people a way to “express themselves, discover entertaining content, and to help creators broaden…