Netflix thinks games matter more than buying movie studios
As Netflix’s streaming rivals like Prime Video and HBO Max’s WarnerMedia focus on consolidation and studio acquisitions, Netflix is instead prioritizing its own service and investment in games over snapping up any available studio IP. It’s a refreshing shift away from buying distressed movie studios or long-forgotten catalogs. But will it work?
Netflix spelled out its streaming strategy in its second quarter letter to its shareholders. Citing recent mergers between WarnerMedia and Discovery and the last decade of acquisitions and mergers between major media properties — for example, with Disney and Fox or Viacom and CBS — the company said it doesn’t “believe this consolidation has affected our growth much, if at all.” (If I’m a streaming…