Netflix tests a TikTok-style feed for kids

Netflix tests a TikTok-style feed for kids


Kids Clips uses a landscape interface to show content. | Source: Netflix

This week, Netflix’s iOS app is starting a test of a new feed for kids that’s designed to show short clips taken from its library of children’s content, Bloomberg News reports. The “Kids Clips” feature uses a similar interface to TikTok or Instagram Reels in an attempt to surface child-friendly content. But while competing services are primarily formatted for viewing in portrait, Kids Clips’ videos are designed to be viewed in landscape.

Kids Clips joins a similar feature Netflix launched to promote its comedy content earlier this year called “Fast Laughs.” Both features have a similar aim: to promote Netflix’s content using short clips similar to what users are already watching on social media. A screenshot of the Kids Clips interface…

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