Nerf is hiring a chief TikTok officer, and my inner teen is drooling

Nerf is hiring a chief TikTok officer, and my inner teen is drooling


As a ‘90s kid, I used to dream of winning the Nickelodeon Super Toy Run — five minutes to fill a Toys R Us shopping cart with anything I liked. I had my route all planned out: stacks of video games, a few choice Lego sets, and then a fill-up at the Nerf aisle.

The world is very different right now, of course, but Nerf may have just announced a modern, grown-up version of the dream: it’s hiring a chief TikTok officer to dream up the company’s marketing for three months, giving one lucky influencer $30,000 and “a massive amount of Nerf products” in exchange for helping Hasbro figure out how to entice Gen Z.

Oh yeah, this is definitely a marketing stunt. But it’s also a real job on the company’s real career site, and you’ll have to…

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