Microsoft’s feud with Apple over xCloud on iOS got a rival kicked from the App Store

Microsoft’s feud with Apple over xCloud on iOS got a rival kicked from the App Store


Illustration by Alex Castro / The Verge

In 2020, Microsoft was battling to bring xCloud or Xbox Game Streaming to the iPhone and iPad, and the conversations had an unlikely victim: Shadow — a third-party cloud gaming app that lets you stream PC games to an iPhone or iPad.

Emails between Microsoft and Apple, revealed in the Epic v. Apple trial today, show how the Xbox maker was trying to get xCloud on iOS. Microsoft was trying to figure out how Shadow, Netflix, and other similar “interactive” apps were able to exist in the App Store while Apple was refusing to approve xCloud. Microsoft put forward Shadow as an example of such a service, only to see it suddenly removed from the store.

“We were showing two examples where a game or an application was able to exist, and we didn’t…

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