Microsoft tried to acquire Pinterest, FT reports

Microsoft tried to acquire Pinterest, FT reports


Illustration by Alex Castro / The Verge

Microsoft has reportedly held talks with Pinterest in an attempt to acquire the social network. The Financial Times reports that the software giant approached Pinterest in recent months about a deal, but that the talks are “currently not active.” Had a deal taken place, it would have been Microsoft’s biggest to date, given Pinterest is valued at $51 billion.

Microsoft’s potential interest in Pinterest could signal an emerging strategy for its continued cloud push, though. The Windows maker has been trying to convince more big online services to use its Azure cloud offerings. Amazon’s AWS dominates this part of the market, and big names like Pinterest could draw in additional Azure customers.

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