Microsoft rebrands Xbox Live to Xbox network
Microsoft is rebranding Xbox Live to Xbox network. Instances of the new branding started appearing in the Xbox dashboard recently for beta testers, with clips being uploaded to “Xbox network” instead of Xbox Live. Microsoft has now confirmed the name change.
“’Xbox network’ refers to the underlying Xbox online service, which was updated in the Microsoft Services Agreement,” says a Microsoft spokesperson in a statement to The Verge. “The update from ‘Xbox Live’ to ‘Xbox network’ is intended to distinguish the underlying service from Xbox Live Gold memberships.”
Microsoft has used Xbox Live to refer to its underlying Xbox service since its original launch 18 years ago. Larry Hryb, better known as Major Nelson, has been known as “Xbox…