LinkedIn gives up on Stories

LinkedIn gives up on Stories


Photo by Lorenzo Di Cola/NurPhoto via Getty Images

LinkedIn is shutting down its ephemeral Stories product, the company announced Tuesday. The company plans to “remove the current Stories experience by the end of September,” according to Liz Li, senior director of product. The Snapchat-style video Stories were first launched in February 2020 in internal testing.

Part of the reason for the shutdown is that LinkedIn learned users just didn’t want disappearing video. “In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting,” Li said. “Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality…

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