Life360 makes millions selling location data, and it’s about to buy Tile

Life360 makes millions selling location data, and it’s about to buy Tile


Life360’s marketing image of acquiring Tile is also a reminder of how much data it owns now | Image: Life360

Life360, the company that bills its product as a “family safety service,” has been selling location data on its 31 million customers — including kids — since 2016, The Markup reports.

Former employees from data broker companies told The Markup that Life360 is “one of the largest sources of data” for what has become a $12 billion phone location tracking industry. In November, the company announced it’s reached a deal to acquire the popular item tracking company Tile for $205 million and said it plans to pursue a dual public listing in the US (it’s currently listed on the Australian Securities Exchange) next year.

“Our philosophy has been first … be open with our users with what we are…

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