Instagram’s improved search could help close the gap with TikTok

Instagram’s improved search could help close the gap with TikTok


Image: Instagram

Instagram plans to more prominently feature photos and videos in search results in the future, Instagram head Adam Mosseri announced on Wednesday. The change could show the grid of photos and videos a keyword search can pull up alongside results for accounts and hashtags, not dissimilar to how TikTok displays results.

The search tweak is part of “a series of improvements designed for inspiration and discovery,” according to Mosseri. The company has used keyword search as a way to offer visual results — certain terms can pull up pages of suggested images — but Instagram’s new plan will give those more prominence. Mosseri writes that searching with a term like “space” will pull up suggested photo and video results along with traditional…

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