Instagram Reels are now widely available on Facebook in the US
A little over a month after Facebook announced a test blending Instagram Reels’ short-form video content with its main Facebook app, the company is ready to roll it out fully in the US. Now, the creators who use it can create reels on Facebook, and Facebook is testing suggestions that will push the videos to its users.
A big part of the Reels effort is appealing to the people who make entertaining content, and with its news feed, Facebook can offer potential levels of exposure that are bigger than anyone else, including competition like TikTok and Snapchat. To drive the point home, Facebook announced a Reels Play bonus program, which will invite certain creators to…