Instacart adds faster ‘Priority Delivery’ which is sure to cause headaches for delivery workers

Instacart adds faster ‘Priority Delivery’ which is sure to cause headaches for delivery workers


Instacart

In the crowded food- and grocery-delivery space, Instacart is hoping that shaving off a few minutes makes all the difference. To that end, it’s creating a new “priority delivery” option that debuts today in select markets and promises to have orders fulfilled in “as fast as 30 minutes.”

While 45- and 60-minute deliveries are already available to many Instacart customers, “priority delivery” is, according to the company, debuting in more than 15 cities (though it only names six: Chicago, Los Angeles, Miami, San Diego, San Francisco, and Seattle). It’s intended use case is for quick errands, rather than the bulk, groceries-for-the-week function Instacart tends to thrive on. With that in mind, even in participating stores, the 30-minute…

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