I guess I have to watch ads everywhere on my $1,500 LG TV now

I guess I have to watch ads everywhere on my $1,500 LG TV now


Photo by Chris Welch / The Verge

This afternoon, I was updating the streaming apps on my 2020 LG CX OLED TV, something I do from time to time, but today was different. Out of nowhere, I saw (and heard) an ad for Ace Hardware start playing in the lower-left corner. It autoplayed with sound without any action on my part.

Now I’m fully aware that it’s not unusual to see ads placed around a TV’s home screen or main menu. LG, Samsung, Roku, Vizio, and others are all in on this game. We live in an era when smart TVs can automatically recognize what you’re watching, and TV makers are building nice ad businesses for themselves with all of the data that gets funneled in.

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