How Instagram and Twitter buried the hatchet
Today let’s talk about how two of the world’s most important social networks settled an ancient grudge, and what it tells us about the prospects for a more open internet as tech giants work to build a metaverse.
On Wednesday, Instagram delivered an announcement nine years in the making. Since 2012, Instagram photos shared to Twitter have appeared only as plain text links. From now on, Instagram links will include a preview of the image — just as they did before Instagram sold to Facebook, and competitive pressures and professional rivalries combined to worsen our collective user experience.
“They said it would never happen,” Instagram tweeted Wednesday. And indeed, this reversal was one that few saw coming. The path to peace involved…